DID YOU KNOW?
- Our brains process images 60,000 times faster than any other object
- In average, content featuring images has 94% more total views than content without images
- “In average it costs 5 times more to acquire new customers than it does to keep current customers (Lee Resource Inc.). The most interesting stat that can been seen in the past 3 years is that existing customers tend to spend much more than new ones and if that isn’t enough to get you ‘wowing’ then a recent study by Harvard business school study showed that increasing customer retention rates by 5% increases profits by 25% to 95%.”
The consistent design of a well developed corporate image is critical to any company at any stage of the life of the organization; this defines the “personality” of the company and will be critical for its positioning of its brand.
It is crucial to first establish a corporate presence, in order to lead a successful advertising campaign. An advertising campaign is useless if the business or corporation is not targeting their niche market. To stand out , a company needs something that sets it apart, something that makes it different from others, and the best way to do that is to compact your brand or segment it.